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Tata Motor Jobs for Sr.Manager Digital Marketing
Position: Head of Marketing -Automobile Industry
Department: Marketing & Communication
Employment Type: Full-Time, Permanent
Role Category: Marketing
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Education:
✅UG: Any Graduate
✅PG: Any Postgraduate (MBA in Marketing / Diploma in Mass Communication preferred)
Key Skills:
✅Product Launch
✅Media Marketing
✅Relationship Building
✅Analytical Skills
✅Market Research
✅Brand Awareness
✅Digital Marketing
✅Marketing Strategy
✅Brand Building
✅Analytics
Job Description:
The role of Head of Marketing in the automobile industry encompasses a wide array of responsibilities aimed at enhancing brand visibility, driving market engagement, and fostering strategic growth. The incumbent will play a pivotal role in developing innovative marketing strategies and executing impactful campaigns across diverse geographical regions. The ultimate objective is to elevate the TATA brand’s market presence and value through meticulous market research, effective communication, and strong relationship building.
To Apply Comment #Interested. We will share the link to apply
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Key Responsibilities:
Execution & Planning:
✅Oversee the execution of comprehensive marketing and PR campaigns aligned with the brand’s core values, extending from production initiation and continuing beyond.
✅Collaborate with creative agencies to craft marketing communication plans that optimize the reach and influence of advertising and promotional endeavors.
✅Strategize and lead launch campaigns and promotional initiatives across different geographic segments.
✅Manage budget allocation for various marketing activities, ensuring prudent resource utilization.
Brand Management and Marketing Strategy:
✅Implement brand communication strategies tailored to diverse consumer perceptions and demographics across different geographical areas.
✅Identify suitable media agencies for executing marketing communication projects.
✅Evaluate the efficacy and reach of planned media campaigns, seeking necessary approvals from stakeholders.
✅Drive market research activities, including studies on customer satisfaction, acceptance, and brand awareness, yielding valuable insights into market dynamics and customer preferences.
✅Anticipate shifts in customer profiles, technological trends, and market dynamics, pioneering innovative solutions to set trends in the industry.
✅Devise cost-efficient yet impactful marketing approaches without compromising the customer experience associated with the TATA brand.
✅Conduct sales training programs for distributor and dealer sales teams to enhance product knowledge and sales skills.
Relationship Management:
✅Coordinate and oversee agency partners to ensure consistent and coherent execution of marketing and PR plans.
✅Cultivate strong relationships with key stakeholders and media agencies to facilitate timely and effective task completion.
✅Collaborate cross-functionally to develop integrated plans for product launches.
✅Contribute to the development of internal and external communication plans at the corporate level.
✅Ensure content quality in external communications, particularly across various channels.
To Apply Comment #Interested. We will share the link to apply
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Financial Management:
✅Manage the annual marketing and PR budget, assessing the effectiveness of expenditures against predefined ROI targets.
✅Contribute to achieving top-line revenue, market share, and bottom-line targets for the assigned brand.
✅Define activity-specific annual budgets and allocate resources across different communication platforms and mediums.
✅Negotiate value-added services and rates with external agencies to optimize resource utilization.
People Management:
✅Develop a strategic framework and best practices to align individuals’ aspirations with overarching business objectives.
✅Establish departmental objectives and monitor ongoing progress and performance.
✅Facilitate robust communication among teams under leadership to foster information exchange and facilitate change implementation and improvements.
This role calls for a seasoned marketing professional with over a decade of experience, preferably in advertising, media, or marketing communication roles. The successful candidate should possess exemplary sales and marketing skills, exceptional interpersonal abilities, negotiation prowess, and a results-oriented mindset. An educational background in Marketing or Mass Communication at the postgraduate level, such as an MBA, is highly advantageous.
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To Apply Comment #Interested. We will share the link to apply
Apply here:- Submit Your Resume